ASP Launches “Fourth Wall” Campaign

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LITTLE ROCK, Ark. — October is National Pedestrian Safety Month. To encourage Arkansans to work together to make the state’s roadways safe for all road users – including pedestrians and bicyclists – the Arkansas State Police Highway Safety Office will launch a new fall campaign called the “Fourth Wall.” The campaign will run to October 19.

According to recent data, Arkansas has also seen an increased number of pedestrian fatalities, with 79 deaths in 2022.

The “fourth wall” is a term used in acting to denote the illusion of an invisible barrier that separates actors from their audience. Actors sometimes “break the fourth wall” by speaking directly to their audience, often with attention-grabbing effect. The “Fourth Wall” campaign amplifies the message of road safety and shared responsibility among all road users by calling them to break the fourth wall and be alert when using Arkansas roadways.